After several months of renovations, the Hôtel & Ryads Barrière Le Naoura Marrakech has undergone a true metamorphosis, from the lobby to the gardens and its iconic swimming pool. At the heart of this renewal, the recent opening of Beefbar Marrakech infuses it with a vibrant energy.
The Hôtel & Ryads Barrière Le Naoura Marrakech has undergone a complete transformation. Lobby, outdoor spaces, swimming pool: everything has been redesigned to offer a completely renewed hotel experience, just steps from the vibrant medina.
A signature signed by Cédric Capron


Conceived by designer Cédric Capron, this new identity combines the timeless elegance of Naoura with a more contemporary and refined style.
• Moroccan craftsmanship plays a central role: hand-shaped zellige tiles, woodwork, marble, and sculptures create a richly textured décor
• A project carried out with the participation of artisans from the Kingdom
• New architectural lines that bring freshness, light and fluidity
• A preserved identity, faithful to the Marrakesh roots of the place
Harmony as a guiding principle





The lobby, gardens, and pool now flow together more naturally, creating a seamless flow between the different spaces. From the moment they arrive, travelers are invited to slow down, recharge, and fully experience this urban oasis.
Beefbar Marrakech, a true culinary signature


The new Naoura experience also finds its expression at Beefbar Marrakech, a new exceptional gastronomic address in the city, which offers the best meats chosen from around the world, without breaking with the authenticity of the place.
• Founded in Monaco in 2005 by Riccardo Giraudi, Beefbar is present in more than 40 destinations, including Paris, London and Dubai
• A concept that reinterprets the traditional codes of the steakhouse
• A selection of exceptional meats chosen from Japan, the United States and Australia
• Refined, generous and creative street food cuisine
By creating a dialogue between the metamorphosis of spaces and culinary audacity, the Hotel & Ryads Le Naoura affirms a more contemporary, fluid and vibrant vision of hospitality: a new expression faithful to its identity, deeply rooted in Marrakech and open to the world.
Practical Info
• Hotel & Ryads Barrière Le Naoura Marrakech
• Beefbar Marrakech, Naoura's new address
• Design: Cédric Capron
• groupebarriere.com
About Barrier
A French family group founded in 1912, chaired by Joy Desseigne-Barrière and Alexandre Barrière (4th generation), Barrière brings together 33 casinos, 21 luxury hotels within Barrière Collection and nearly 200 restaurants and bars.