An ancestral celebration in the heart of Morocco
Le 14th January 2025, the province of Chichaoua vibrated to the rhythm of the celebration of Amazigh New Year, Also known under the name of YennayerThis event marks the first day of the Amazigh calendar and is a unique opportunity to celebrate a culture that is several thousand years old and part of Moroccan identity.
Under the theme of the Bahja, synonymous with joie de vivre and conviviality, this first edition offered visitors an immersion in the richness of Amazigh heritage. Organized in partnership with the Chichaoua Province, the CRT Marrakech, the CPT Chichaoua and several local cooperatives, this celebration reflects the cultural diversity of Morocco and its attachment to traditions.
Women, guardians of Amazigh heritage
The event was also marked by the essential involvement of women activists from local cooperatives, true guardians and ambassadors of Amazigh heritage.
- Azoud Fatima, founder of the Tifaouine Assif El Mal Cooperative, played a central role in organizing this event, mobilizing its expertise and energy to promote local crafts and traditions.
- Cooperatives Ammas N'Boulaaouane, Titmatine Rbat Ida Ou Marzoug, Taouloukoult et Tazdimte also contributed to the success of this day, presenting their artisanal creations, local products and know-how, while sharing their commitment to the promotion of Amazigh culture and local development.
Their participation demonstrated the importance of women's role in preserving traditions and passing them on to future generations.
A rich and varied program
The festivities brought together residents, tourists and local stakeholders around a program that highlighted the best of Amazigh culture:
- Local producers : Local cooperatives offered an exceptional exhibition of their creations, ranging from handicrafts to local products emblematic of the region.
- Shows and folklore : Local troops of Rais andAhwach captivated the audience with traditional dances and songs, celebrating the cultural heritage of the region. A reenactment of the Amazigh wedding rites was also staged, offering an immersion in ancestral customs.
- Authentic gastronomy : Tasting stands allowed visitors to savor typical Amazigh dishes, highlighting the unique flavors and local products.
A royal gesture in favor of Amazigh culture
This event is part of the historic royal decision of His Majesty King Mohammed VI to establish the January 14 as an official holidayThis gesture demonstrates the Kingdom's commitment to preserving and promoting Amazigh culture as a fundamental pillar of Moroccan identity.
Since the recognition of the Amazigh language as an official language in 2011, Morocco has multiplied initiatives to promote this culture. The celebration of Id Yennayer constitutes a major step in this dynamic.
An invitation to discover Chichaoua and its treasures
Beyond the event, the province of Chichaoua is positioned as a must-see destination for lovers of cultural and natural discoveries. Located a few hours from Marrakech, this region is full of magnificent landscapes and authentic traditions.
The success of this first edition ofId Yennayer confirms the attractiveness of Chichaoua as a tourist and cultural center. It perfectly embodies the alliance between ancestral traditions and openness to the world, by radiating the richness of Moroccan identity.
Plan your visit
Join us next year to celebrate the Amazigh New Year in a festive and warm atmosphere. Chichaoua promises you an unforgettable experience in the heart of Amazigh culture and Moroccan traditions.
