At the 6th edition of the Hospitality Innovation Summit (HIS), organised by GBB and held yesterday at the Four Seasons Hotel Rabat Kasr Al Bahr, Mr Abdellatif Kabbaj, Chairman, CEO & Founder of the Kenzi Hotels Group, was awarded the prestigious “HIS ICON 2026” trophy.
This distinction recognizes his entire career and his exceptional contribution to the building and development of the Moroccan hotel industry. It celebrates more than four decades of commitment, leadership, and vision in service of national tourism, in a sector he has helped to shape in a lasting way.
An exemplary journey, from the bottom to the top
An emblematic figure of the Moroccan hotel industry, Abdellatif Kabbaj played a central role in the structuring and growth of the sector, contributing to the emergence of standards of quality and excellence that have left a lasting mark on the Kingdom's tourism landscape.
His journey is above all a success story forged through hard work, perseverance, and a clear vision. From receptionist to founder and leader of one of Morocco's leading hotel groups, he embodies the idea of climbing every rung of the ladder to reach the highest peaks of his industry. An inspiring trajectory that resonates particularly strongly with new generations of tourism professionals.
The Kenzi Hotels Group, a leading player in the national hotel industry
Through the development of Kenzi Hotels Group, one of Morocco's leading hotel groups, Abdellatif Kabbaj has supported and driven the sector's growth over several decades. His vision, based on innovation, investment, and the promotion of Moroccan hospitality, has allowed the group to establish itself as a benchmark, thus contributing to the prestige of Morocco as a destination both nationally and internationally.
A highlight of HIS 2026
The presentation of the "HIS ICON 2026" trophy was one of the highlights of this 6th edition of the Hospitality Innovation Summit, an essential annual event that brings together the main players in the hotel, tourism and investment sectors, both in Morocco and internationally.
This distinction highlights the importance of careers like Abdellatif Kabbaj's in the history and development of Moroccan tourism, and serves as a source of inspiration for all professionals in the sector.
