El Guerrab, the benefactor of water and giver of happiness, has wandered for generations in the souks and Jemaa el-Fna square of Morocco. His warm and authentic smile adds to the delight of slowly tasting the cool water from his flask.
Dressed in a traditional red costume, easily spotted from afar, decorated with copper or tin cups, and wearing a multi-coloured hat called a "tarazza", this character announces his presence by ringing his bell.
Today, water carriers are no longer just providers of water, but also keepers of tradition. They have become must-see tourist attractions, offering visitors an insight into the history and culture of Morocco. Their flamboyant costumes and warm smiles attract attention and arouse admiration.
Guerrab's job
Tribute to the water carrier, guerrabas, guerrab ou gerrabs, a very old typical Moroccan craft. It was once one of the pillars of the souks by bringing its positive energy, refreshing and thirst-quenching water for the well-being of passers-by and merchants. " Guerrab comes from its goatskin container (guerba in Arabic) adorned with ancient coins.

El Guerrab, the artisan of happiness: Bearer and dispenser of “bahja”.
Nevertheless, even in the face of modern competition, some Guerrab persist in bring happiness in the streets of the medina, the souks of Marrakech and on the Jemaa El Fna square.
El Guerrab is recognized as a warm and friendly man who carries his bahja in a metal container, displaying a generous and sincere smile towards all those who cross his path.