World Tourism Day 2026

Marrakech at the heart of sustainable tourism transformation
On September 27, 2025, the international community celebrates World Tourism Day under the hopeful theme: "Tourism and Sustainable Transformation." This 2025 edition places the spotlight on the fundamental role that tourism can play in building a future that is more respectful of our planet and its inhabitants.

A current issue for a changing sector
The sustainable transformation of tourism is no longer an option; it's a necessity. In the face of contemporary environmental and social challenges, this World Tourism Day highlights how our sector can become a true catalyst for positive change. Sustainable tourism no longer simply preserves; it transforms, innovates, and regenerates.