From September 15 to 17, 2026, the Marrakech Regional Tourism Council (CRT) and the Essaouira Provincial Tourism Council (CPT) are joining forces at the IFTM Top Resa trade fair in Paris to promote the Marrakech-Safi region to French tourism professionals, the destination's primary source market.
The Marrakech Regional Tourism Council (CRT) and the Essaouira Provincial Tourism Council (CPT), along with the Moroccan National Tourist Office (ONMT), are participating in IFTM Top Resa 2026, the leading tourism trade show in France, at Paris Porte de Versailles. Their presence is part of the Moroccan delegation, which includes institutional and industry professionals.
Practical information
- Living room : IFTM Top Resa 2026
- Dates: from 15 17 September 2026 in Die
- Location: Paris, Porte de Versailles
- participants: CRT Marrakech, CPT Essaouira, ONMT, Moroccan delegation
Essaouira, guest of honor at this edition
A highlight of this 2026 edition: the City of the Trade Winds benefits from a dedicated stand, reflecting its growing tourism dynamism. This enhanced visibility allows it to showcase to French professionals the richness and complementarity of the regional offering, encompassing cultural heritage, authenticity, and the diversity of destinations in the Marrakech-Safi region.
France, the leading source market for the destination
The French market remains a strategic pillar for the region:
- 7,97 million overnight stays projects carried out by French tourists in Morocco in 2025
- + 3% compared to 2024, and + 12% compared to 2023
- + 8,5% overnight stays in the first six months of 2026
- Morocco in the Top 6 Favorite destinations of French travelers (Travel Companies barometer)
Increased air service between France and Morocco
The region's attractiveness relies on a dense air network:
- 157 direct air routes between France and Morocco for summer 2026 (+5% vs summer 2025)
- 3,7 million seats available
- Around twenty French cities are connectedincluding Paris, Marseille, Lyon, Toulouse, Bordeaux, Nantes, Lille, Montpellier, Strasbourg and Nice
- Marrakech concentrates more than a third of arrivals, with 44 direct routes from France
- New connection Nantes – Essaouira opened by easyJet for winter 2026-2027, strengthening the accessibility of the City of Trade Winds
Strategic segments under development
The Marrakech Regional Tourism Council (CRT) and the Essaouira Provincial Tourism Council (CPT Essaouira) are focusing their efforts on several promising segments for French customers:
- Experiential tourismin search of authenticity and immersion
- Business tourism and MICE (meetings, incentives, congresses, events)
- Wedding segment, experiencing strong growth
- Golfsupported by an internationally recognized range of study programs
A coordinated regional promotion
Through this joint participation in IFTM Top Resa 2026, the Marrakech Regional Tourism Council (CRT) and the Essaouira Provincial Tourism Council (CPT) reaffirm their commitment to strengthening ties with French professionals and to jointly promote a diverse and complementary regional tourism offering — between the excitement of Marrakech and the Atlantic authenticity of Essaouira.
